The first and best geo-located and profile based smart directory of malls and stores in Indonesia
Tuesday, March 21st 2017, Media Gathering has been held by GoToMalls.com in Kresna Tower, 5th Floor. Beside GoToMalls.com’s team, there were Mr. Alphonzus Widjaja of APPBI; Mr. Haryanto Pratantara of HIPPINDO; and Mr.Bayu Seto of GRAB Indonesia as spokesperson in talk show session.
DominoPos Pte Ltd, a Singapore based company, launched in Indonesia GoToMalls.com, a real-time proximity marketing and digital media platform generating traction to the mall’s retailers and providing them with digital awareness. GoToMalls.com partners with Indosat Ooredoo and with Grab by providing exciting integrated feature, where users can get a Grab to go to their favorite mall.
As the first and best geo-located and profile based smart directory of malls and stores in Indonesia to improve the Online to Offline business in shopping complexes, GoToMalls.com converts online users to offline buyers by referencing shopping malls, stores, promotions, coupons and events in any country, especially in Indonesia where the penetration of shopping malls is high. With 375 Malls and Shopping Complex, 5,000+ brands and 19,000+ stores, GoToMalls.com has a strong network covering Malls and Shopping Center in major cities across Indonesia. GoToMalls.com provides a complete reference to shop at the mall using online marketing approach, aims to revive the offline transactions in a shopping center by increasing the community’s spirit back to the mall through digital media support.
Currently, some of the stores have already switched their approach and shifted to online promotions. This initiative is conducted by merchants to continue to communicate with their customers anywhere, anytime. However, some of the obstacles encountered by shoppers to obtain up to date information, such as promotions or events in shopping malls, explains why shopping in malls might become something of the past.
“Because consumers change their shopping behavior malls surely need assistance to do marketing initiatives to bring visitors back to brick and mortar’s shops especially in this digital era. So, GoToMalls.com was developed with a vision of increasing the brick and mortar’s retail economy in Indonesia by creating a platform that is easily accessed by anyone, anywhere. GoToMalls.com wants to make it easy for malls’ shoppers to find complete and up to date information. We are also aiming to work with Indonesian banks, airlines and other mass transportation companies to improve the users’ experience, ” said the CEO of GoToMalls.com, Bruno Zysman.
“GoToMalls.com aims to bridge the offline shopping activities in malls. Customers can simply visit the website and they would get all the information for all malls in one place. GoToMalls.com is trying to become a digital solution for the shopping center industry and retail in Indonesia.”
“What we are doing with GoToMalls.com is actually assisting all the offline retail brands to publish their own call to action campaigns, promote their products or services on a digital platform and fully utilize their targeted audience.” Bruno added
GoToMalls.com is also proposing promotions partnership with Malls and other relevant partners to increase a 360° integrated marketing values. The first malls to have an official cross promotion partnership with GoToMalls.com are Beachwalk Bali (since December 2016), Living World Alam Sutera (since February 2017), Level 21 Mall in Denpasar (since March 2017) and Park23 Entertainment Center in Kuta (since March 2017). Additional malls partnerships are currently underway in first quarter of 2017 and will continue throughout the year.
Since July 2016, the online traffic growth rate is 70% per month, reaching more than 945.000 unique visitors and around 2.100.000 total page views (source: Google Analytics). The target is to reach 1 million unique visitors/month by April 2017. This growth demonstrates the excitement from the communities as seen from the GoToMalls.com’ social media accounts with 71,000+ Facebook Fan Page Likes, 39,000+ Twitter followers and 23,000+ Instagram Followers.
The platform is now rewarding any shoppers who sign up in GoToMalls.com through specific promotion campaign For example, the next sign-up promotion campaign in early April will give a chance to get a free stay at Club Med Bali and on this March, Electronic Solution provide exclusive discount coupon that can be use that their store in Living World Alam Sutera Mall for all GoToMalls.com who shops a minimum value of Rp.500,000 (five hundred thousand rupiah) and they will get an instant cashback of Rp.100,000 (one hundred thousand rupiah). Not only in Living World Mall, soon this exclusive discount coupon would be available across Indonesia a valid for GoToMalls.com users in all of PT. Electronic Solution Indonesia’s 52 (fifty two) stores all over Indonesia.
With new features in development such as integration of payment technologies to facilitate the acquisition of vouchers and online coupons, native applications on Android and iOS and much more to come, Bruno sees a bright future in GoToMalls.com Indonesia and elsewhere in the world.
GoToMalls.com deployment in Singapore started in February 2017 and others countries will soon follow.
GoToMalls.com allows consumers to stay updated with the newest promotions, discounts, coupons and events in malls and shopping centers. Our geo-location and smart searching feature enable users to get personalized information based on location and needs.
By focusing on Online to Offline (O2O), GoToMalls.com helps malls and shopping centers to reach wider market segments and to communicate their marketing actions in a digital way. For merchants, GoToMalls.com enhance the opportunity to compete with the growth of e-commerce and bring shoppers back to their stores.
GoToMalls.com; the best mall-goers’ partner with the most comprehensive information every day!
Thanks to all media and partners who attend the Media Gathering:
Dailysocial, Younsgters.id, Harian Kompas, Grazzia.id, CLEO, Investor Magazine, Hitsss.com, Investor Daily, Gogirl, Info Jakarta, Bisnis Indonesia, Majalah Pajak, Republika, Femina, Suara Pembaca, Nylon, Jakarta Post, Swa.co.id, Liputan6.com, CosmoGirl, Cosmopolitan, Tempo, Suara.com, CNNIndonesia.com, Suara Pembaruan, Jakarta Post, Rula.co.id, Lampu Hijau, ClubMed.