Bruno Zysman as CEO of Dominos PTE LTD then formed a merchant aggregator platform named GoToMalls. Zysman said this platform was established as a solution for the mall to be attractive as a shopping center.
As a merchant aggregator, GoToMalls displays information on discounts and promos offered by their merchant partners at various malls in Indonesia. In addition, GoToMalls also provides discount coupons whose purpose is to increase the attraction of the mall so that people want to visit there.
The strategy applied by GoToMalls to attract people shopping directly in the mall is more or less the same with Pomona. This mall directory startup offers redemption points with attractive prizes such as door prizes and shopping vouchers.
With these rewards, consumers are encouraged to perform offline shopping activities to a number of tenants in the shopping center.