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GoToMalls Strategy Push Consumers Back to Visit Physical Shopping Center

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GoToMalls, a mall directory platform, is increasingly active in adding new features to encourage consumers more comfort when searching for information on the site before visiting a physical shopping center.

One of the steps that will soon be done is to attract partners from electronic purse service providers.

CEO of GoToMalls; Bruno Zysman explains the development of electronic wallets that will be available on the platform will be multi e-wallet, to facilitate offline transaction process that has been difficult to be realized because of the complicated process. He predicted that the monetization could start at the end of the year.

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