Source: Harian Bisnis Indonesia, 13 June 2017
Working closely with thousands of merchants and stores, GoToMalls.com provides information on discounts and events held by shopping centers to make shopping easier.
Bruno Zysman, CEO of DominoPos PTE LTD as a holding company said GoToMalls.com is a geo-located and online real-time platform that provides information about promotions and events at malls and shopping complexes in Indonesia.
Since July 2016, GoToMalls.com has managed to reach 4,268,933 users and 9,048,011 page views. Currently, GoToMalls.com has 385 mall directories across Indonesia with more than 6,444 brands, 22,183 stores and merchants.
GoToMalls.com, optimistic with high mall penetration in Indonesia especially Jakarta and aiming to turn online users into offline buyers through its platform. The DominoPos PTE LTD as a holding company of GoToMalls.com.
GoToMalls.com is present in Indonesia as a merchant aggregator where its position is precisely as a supplier of promotional information and physical store discount (read: mall) which invites users to return to offline shopping.
The news as reported through Tech in Asia Indonesia is a golden opportunity for GoToMalls.com to be able to serve users, especially in this month of Ramadan. Therefore, the current startup is reportedly intensified efforts related to the various features it offers on merchant partners.
One interesting feature is the advertising space. Merchant partners can submit promotional or discount advertising on their platforms. Not only that, for merchant partners who want to get a special place for their ads, can take advantage of premium banner feature. Through this feature, merchant ads can be posted directly on the first page. In addition to space for promotion, a feature that is also worth a glance is a notification feature.
Through this feature as well, merchant partners can automatically notify users who are interested in their product discount. Your own notifications will be sent directly by GoToMalls.comto registered users.
GoToMalls, a mall directory platform, is increasingly active in adding new features to encourage consumers more comfort when searching for information on the site before visiting a physical shopping center.
One of the steps that will soon be done is to attract partners from electronic purse service providers.
CEO of GoToMalls; Bruno Zysman explains the development of electronic wallets that will be available on the platform will be multi e-wallet, to facilitate offline transaction process that has been difficult to be realized because of the complicated process. He predicted that the monetization could start at the end of the year.
Bruno Zysman as CEO of Dominos PTE LTD then formed a merchant aggregator platform named GoToMalls. Zysman said this platform was established as a solution for the mall to be attractive as a shopping center.
As a merchant aggregator, GoToMalls displays information on discounts and promos offered by their merchant partners at various malls in Indonesia. In addition, GoToMalls also provides discount coupons whose purpose is to increase the attraction of the mall so that people want to visit there.
The strategy applied by GoToMalls to attract people shopping directly in the mall is more or less the same with Pomona. This mall directory startup offers redemption points with attractive prizes such as door prizes and shopping vouchers.
With these rewards, consumers are encouraged to perform offline shopping activities to a number of tenants in the shopping center.
GoToMalls.com an information service site about shopping centers trying to help shopping centers to reach a wider market segment and to communicate marketing in a digital way. GoToMalls.com strives to provide solutions to increase the chance of competing with e-commerce to grow and attract consumers to visit their stores.
“As for the consumer side, we try to make it easier for consumers to keep updated with the latest promotions, discounts, coupons and events at malls or other shopping centers. Our site features geolocation and search features that allow users the opportunity to get information as needed based on location and keyword search,” said Bruno Zysman, CEO of DominoPos PTE LTD as the holding company of GoToMalls.com.
Bruno adds, as the first geo-located and online real-time platform to provide comprehensive information on promotions and events in shopping malls and shopping complexes in Indonesia, GoToMalls.com will help users find relevant offers and discounts during this month of Ramadan in the shopping center And stores in Indonesia.
Source: Harian Bisnis Indonesia, 14 June 2017
GoToMalls.com mall directory platform, targets 10 million users in Indonesia by the end of 2017. GoToMalls.com is a geo-located and online real-time platform that provides information about promotions and events in malls and shopping complexes in Indonesia, owned by Dominopos PTE Ltd. They focus on online services for offline (020) by helping shopping centers to reach a wider market segment through digitalmarketing.